Fresh Content Strategy - Creating a content strategy that is focus on freshness can be an answer to promoting your business online. It can also help your website gain ranking and authority online. If you are writing a lot about your niche, you can be seen as an authority in your trade and surely benefit your organizational brand building effort. With better brand value, people will consider your products and services even more.
However, many businesses dont see the value of content marketing. They think its a long term and tedious process that cost more money to maintain. Most businesses dont see the effect content marketing can bring to the business.